Genuine Florida brings together creative Floridians – writers, photographers, illustrators, musicians, videographers, and more – to generate creative content that celebrates and promotes the natural and cultural heritage of our home state.

While Florida has long been a tourism and retirement destination, many who come here never learn about the genuine character of Florida, the rolling central hills and Amazon-like swamp forests, the vast sweeps of estuary and the steep riverside bluffs and rapids.

It’s our aim to share those special places with you, along with tens of thousands of years of Florida history and our cultural heritage shaped by both our native peoples and our many waves of immigrants who have thrived along our shores. Explore our blogs, try out our apps, and if you’re in need of some Genuine Florida content of your own, hire the team for a project! We’re here to help.