Search beyond the interstates, the strip malls and shopping centers, the theme parks and condo clusters, and you'll find a Florida that hasn't changed in generations. Live oaks ruffle in the breeze above a herd of shaggy cattle, and sparkling water burbles out of a crack in a limestone cliff, spitting out sharks' teeth and rainbows. This is the Florida we know, and we know it well. Genuine Florida offers Florida content showcasing what's genuine about the Sunshine State, featuring extensive archives covering:

• Florida's natural lands
• Natural and cultural heritage tourism
• Rural tourism
• Educational outings
• Historic and archeological sites
• Genuine culinary experiences
• Genuine lodgings
• Backroads and byways
• Small town Florida
• Florida art & literature
• Florida hiking

We've been researching, reviewing, photographing, and commenting on Florida through articles, books, photography, illustrations, and cartooning for more than 25 years, and are now bringing our expertise on our beloved home state to you. Check back often and watch us grow!